Zero Budget Digital Marketing and Sale of Bamboo Products

Connecting the Rural Artisans, Farmers and Entrepreneurs with Urban Markets

The COVID 19 pandemic has severely disrupted the lives and livelihoods of many. At a time when farmers, artisans and rural entrepreneurs are struggling to find market for their produce, ‘Market Mirchi’ application is enabling them to leverage technology in finding the customers online for their products and establishing direct market linkages.

Market Mirchi is a portal to connect the farmers, artisans, self-help groups, agro entrepreneurs and farmer producer organizations to other stakeholders such as buyers, retailers, wholesalers, processors and exporters. The portal enables the digitization of agricultural and rural marketing from rural stakeholders through their own mobiles. It is built with a social mission to eliminate/reduce the intermediaries so that the seller fetches the right price for its produce. The name of the portal may sound crazy, but it has been chosen deliberately so that it is not forgotten easily.

This portal allows the seller to do free online marketing of their product/service using their smartphones. The application has a simple design and very easy to use interface keeping in mind the rural audience. To remove the language barrier, it is also available in 8 regional languages.

Link to the portal: www.marketmirchi.com

The portal has 26 different categories of agro based rural products and services. Recently one exclusive category is also added for the marketing and sale of bamboo products. It further has seven sub-categories such as bamboo poles, furniture, incense sticks etc.

The portal not only allows the rural stakeholders to buy/sell, but also empowers them digitally in the entire process. An effort is also made to build the capacity of the rural people with hands on sessions and webinars. They are trained on their own mobile phones about posting effective sales ad, searching buyers and developing forward linkages.

Step by step guide about the use of marketmirchi.com: https://www.youtube.com/watch?v=aQs3p0zV6gE&t=42s

In order to find B2B linkages, the application uses various online/offline strategies such as data mining, artificial intelligence and also leverages various social media channels. The portal also makes use of the advanced data analytics to analyze the generated data and plough it back to the database for further research and development.

The portal is absolutely free and ready to use! Let us do our bit by reaching out to the interested stakeholders and assist in developing better market linkages and increasing the digital footprint of rural India.

MarketMirchi.com,

शहरों से जोडें ग्राम।

बिक्री, खरीदारी या रोजगार,

संपर्क सिधा- बनाऍ काम |

(To collaborate or to know more about the platform feel free to reach out on pragatikin@gmail.com / gawandeabhishek4@gmail.com )